When the Reporting feature is installed to the platform on the server, the Reports tab appears on the Site page when it is opened on the Portal. Here you can see two kinds of reports: Journeys Report and Feedback Report. In this article, you will find explanation of all the sections under Journeys Report, which can be seen by clicking on the Tab shown below.
On many reports available under the categories General Overview, Result Analysis and Journey Details, you can opt to view data as Absolute Count or as Percentage. Click the top-right pop-up menu above the chart.
If the Chart has extensive data, you can switch pages by clicking on Next or Previous buttons just be- low the chart, at the right.You can also type the number of the page which you want switch to.
Keep in mind that the Percentage will be calculated based on the elements on the page.
This section provides basic summary information for an entire Site.
The panels of this section show the following information:
User Engagement: shows how many Journeys were launched yesterday in comparison with the average of the previous 7 days.
Engaged Users shows each unique user who has interacted with a Journey.
Journeys Launched shows every Journey which has been launched.
Journeys Completed is a count of all Journeys which have been completed.
All numbers are totals for entire Sites without any date filtering.
On the User Engagement Bar, you can filter the data by Last Week, Last Month or Last Year by clicking on the pop-up menu on the right hand side.
After you filter the results, you can see a graph which helps you understand users’ engagement for the period selected. Here you can see the results filtered for Last year:
An elevated number of Engaged users means that the Journeys are being used, therefore they are helping with the process they were made for. By looking at the number of Journey issues you can see that there might be problems with some of your Journeys, which you can investigate further by scrolling down the page, in lower graphs and tables.
The view can be set to a time scale of:
On the General Overview bar, scrolling down the screen shown above, you have the option to include information about Journeys which have been deleted in the overview reports.
To select a time frame for the data you want to look into, specify the from-to dates in the Time Period fields to the right side of the General Overview bar. This filter will be applied on all the charts and graphs appearing below.
Journey Overall Usage
A simple table with most important statistics for individual Journeys. This table is sortable, and you can also click on each Journey name to scroll down to a section with details about the selected Journey.
Journey Usage by Months
This table helps you understand how the numbers from the Journey overall usage table (above) were distributed across time and displayed on a scale of months.
Here you can get an idea of when Journeys have been used, thus better understanding the user’s needs and the forgetting curve.
Journey Usage Trend
This area chart visualizes the same information as the Journey usage by time table (above), but now in a more graphical way. Area charts can display a maximum of 10 items, so there are buttons to show the next or previous ten Journeys. Journeys are ordered in the same order as they are listed in the Editor.You can view this chart as Absolute count or Percentage (In screenshot below, we can see an example with results sorted by absolute count).
This section can help you see if there are any problems with your Journeys.
Result Analysis Table
This simple table provides you with information about user success from a general perspective. It displays the following metrics for each listed Journey:
Unique visitors: how many unique visitors have launched the Journey
Runs: how many times this Journey has been launched.This number may be higher than the
number of visitors because some of them may launch the same Journey multiple times
User completed %: how many unique users have successfully finished the Journey at least
Journey completed %: how many Runs were successful from total number of executions
This bar chart helps you understand how each Journey performs from the perspective of its end result. Refer to the legend on the right-hand side of the page for the color coding of these metrics:
No data: there are no data available. (Typically, the user did not complete the Journey and has closed the browser without stopping the Journey.)
Fail: the Journey itself failed (Typically this happens when the element which the step is connected to has not been found, signaling that there is a problem with the Journey's logic).
Drop off: The user stopped the Journey manually before the last step.
Success: The user has finished the Journey.
This chart can be shown in Absolute or Percentage values (In the screenshot below, the chart is shown in percentage values).Again, it displays a maximum of 10 Journeys per graph page.
Result by Time
These two tables show numbers from the bar chart above distributed over time.This view can reveal whether the trends found are persistent or if these problems were exceptional in nature.
Time Effort on Journey
An important criterion is how time-consuming each Journey is.This information is presented in the form of a Box Plot chart.
The Box Plot chart has several types of information for each Journey. By clicking on the bars for each Journey, you can see:
You can see, above, maximum and minimum, upper and lower quartiles, and also the median. The target is to have a small line with thin lines, because big differences usually indicate time efficiency problems.
This section is the lowest level of analysis, most useful for understanding the performance of one selected Journey. If you have clicked on a Journey name in one of the other Reports sections, that Journey is automatically selected in the Selected Journey field, and this section will automatically dis- play data about that Journey. Alternatively, you can use the field menu to select the Journey whose details you want to review.
This area chart helps you understand how a Journey performs from the perspective of its end results over time.You can visualize the date in Absolute Count or Percentage values (in the figure below, absolute count values are shown).
The level of details for each step provides you with information about exactly where users have had problems. Once again, the view can be configured into Absolute Count or Percentage values (In the figure below, percentage values are shown).
Time Effort on Each Step
Another piece of information you may need is how time consuming is each step is, in order to understand how much time users spend where and whether that is according to your expectations.
The chart may have several pages if there are many Steps to be analyzed. You can use the Next and Previous buttons to navigate through the pages generated.